{
    "title": "Des articles estivaux sympas pour affronter la canicule",
    "modified_at": "2023-06-20 11:07:55",
    "published_at": "2023-06-20 11:08:00",
    "url": "https://jbc-press-mmbsy.prezly.com/des-articles-estivaux-sympas-pour-affronter-la-canicule",
    "short_url": "http://prez.ly/b51c",
    "culture": "fr_BE",
    "language": "FR",
    "subtitle": "Collection plein \u00e9t\u00e9 JBC",
    "slug": "des-articles-estivaux-sympas-pour-affronter-la-canicule",
    "body": "<p><strong>Houthalen-Helchteren, le 20 juin 2023 &ndash; Le thermom&egrave;tre s&rsquo;affole&nbsp;! Sous ce soleil de plomb, le d&eacute;taillant de mode belge JBC pr&eacute;sente sa collection plein &eacute;t&eacute;, des pi&egrave;ces fra&icirc;ches et fonctionnelles pour toute la famille. Les tissus l&eacute;gers, les couleurs vives et les imprim&eacute;s estivaux de cette collection incarnent &agrave; merveille l&rsquo;esprit de la p&eacute;riode estivale. Alors, pr&ecirc;t &agrave; braver la canicule avec style&nbsp;?</strong></p><div\n    id='gallery-7f83ce01-cd36-49a8-8ddf-3592de9caf34'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='M'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><hr /><p>Une petite journ&eacute;e plage, un brunch estival ou une journ&eacute;e de travail charg&eacute;e&nbsp;? La nouvelle collection de JBC propose la tenue parfaite pour tout &eacute;v&eacute;nement sous le signe de la chaleur. Les couleurs vives donnent vie aux journ&eacute;es ensoleill&eacute;es et les imprim&eacute;s &eacute;clatants refl&egrave;tent toute la joie de l&rsquo;&eacute;t&eacute;. Les mati&egrave;res a&eacute;r&eacute;es comme le tissu &eacute;ponge, le crochet et le t&eacute;tra sont ultra douces pour votre peau et vous maintiennent au frais.</p><div\n    id='gallery-3dbc2bc7-efe1-402b-817c-d57b31a9926f'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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Optez pour ces articles tendance pour les plus petits, en tissu &eacute;ponge et t&eacute;tra. </p><div\n    id='gallery-54c2caaf-e448-448d-bcf9-17c8b06539e2'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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Cerise sur le g&acirc;teau : ils ne se froissent pas dans votre valise. Au top pour les vacances&nbsp;!</p><div\n    id='gallery-efb40906-b3dc-446e-8896-5a90bc87e871'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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Le d&eacute;taillant de mode belge a depuis lors bien grandi et s&rsquo;est &eacute;tabli comme une entreprise familiale de premier plan, proche de toutes les familles. En 1985, Jean a transmis le flambeau &agrave; ses enfants, Bart et Ann, qui dirigent aujourd&rsquo;hui l&rsquo;enseigne main dans la main. JBC est d&eacute;sormais l&rsquo;une des plus grandes cha&icirc;nes de v&ecirc;tements belges, avec pas moins de 115 magasins en Belgique et au Luxembourg, et a d&eacute;j&agrave; remport&eacute; plusieurs prix pour sa boutique en ligne.&nbsp;</sup></p><p><sup>&nbsp;Toute la #JBCfamily est fi&egrave;re de ses racines belges et mise r&eacute;solument sur l&rsquo;ancrage local et le soutien aux talents locaux, notamment gr&acirc;ce &agrave; ses Local Markets par le biais desquels elle offre une plateforme aux talents belges. JBC propose des v&ecirc;tements de qualit&eacute; et abordables, produits dans le respect de la plan&egrave;te et de tous ses habitants. La marque est par ailleurs membre de la Fair Wear Foundation depuis le 1er&nbsp;avril 2015 et est le premier d&eacute;taillant belge &agrave; avoir sign&eacute; l&rsquo;Accord Bangladesh sur la s&eacute;curit&eacute;. Des efforts qui ont &eacute;t&eacute; r&eacute;compens&eacute;s en 2018, lorsqu&rsquo;Ann Claes a &eacute;t&eacute; &eacute;lue CSR Professional of the Year. JBC joue &eacute;galement la carte de la durabilit&eacute; dans les magasins&nbsp;: en 2021, la marque a ouvert son premier Concept Store &agrave; Louvain, ax&eacute; sur la durabilit&eacute; et l&rsquo;exp&eacute;rience familiale. Vous y trouverez des gadgets interactifs comme une machine de recyclage &agrave; actionner en p&eacute;dalant, un repair corner nomm&eacute; &laquo;&nbsp;Studio Unique&nbsp;&raquo; et des &eacute;crans interactifs&nbsp;: id&eacute;al pour expliquer la mode durable aux enfants de fa&ccedil;on ludique. Et pour couronner le tout, JBC a remport&eacute; la X&sup2; Award en 2021 en tant qu&rsquo;entreprise la plus progressiste en mati&egrave;re d&rsquo;&eacute;galit&eacute; des genres. JBC fait partie du Claes Retail Group (CRG) aux c&ocirc;t&eacute;s des marques de mode belges Mayerline et CKS.</sup></p><p>&nbsp;</p><p><sup><strong>Contact</strong></sup></p><p><sup>Katrien Vangrunderbeeck</sup></p><p><sup>PR &amp; Communication Officer, JBC</sup></p><p><a href=\"mailto:katrien.vangrunderbeeck@jbc.be\" target=\"_blank\" rel=\"noreferrer noopener\"><u><sup><strong>katrien.vangrunderbeeck@jbc.be</strong></sup></u></a></p><p><sup>0479 31 48 55</sup></p><p>&nbsp;</p><p><sup>Lauren Vanderstukken</sup></p><p><sup>MMBSY&nbsp;</sup></p><p><a href=\"mailto:lauren@mmbsy.com\" target=\"_blank\" rel=\"noreferrer noopener\"><u><sup><strong>lauren@mmbsy.com</strong></sup></u></a></p><p><sup>0496 19 75 20&nbsp;</sup></p>",
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