{ "title": "Nostalgische K3-collectie van JBC voor volwassenen nu verkrijgbaar", "modified_at": "2025-08-26 15:06:58", "published_at": "2025-07-30 09:18:00", "url": "https://jbc-press-mmbsy.prezly.com/jbc-lanceert-nostalgische-k3-collectie-voor-volwassenen", "short_url": "http://prez.ly/Oyrd", "culture": "nl_BE", "language": "NL", "slug": "jbc-lanceert-nostalgische-k3-collectie-voor-volwassenen", "body": "

Na meer dan 25 jaar trouwe samenwerking bundelen K3 en JBC opnieuw hun krachten, met een verrassende twist. JBC lanceert vandaag een limited edition damescollectie. De collectie brengt nostalgie in een stijlvol jasje, herkenbare kleuren en knipogen naar iconische hits als Oya Lélé en Heyah Mama – helemaal klaar voor volwassen fans die luidkeels meezingen met de hits.

“We werken al meer dan 25 jaar samen met K3, en intussen is er een hele generatie mee opgegroeid ”, zegt Ann Claes (CEO van JBC). “De vraag naar een K3-collectie voor volwassenen is de voorbije jaren alleen maar gegroeid. Daarom vonden we het tijd om ook die grote fans iets unieks en stijlvols aan te bieden.”

De limited edition-collectie straalt feestelijkheid uit met herkenbare kleuren en iconische K3-accenten, zoals verwijzingen naar de eerste hits Oya Lélé en Alle kleuren - perfect voor de grotere fans om ook in stijl naar shows of concerten te gaan (of gewoon als vrolijke toevoeging aan je garderobe). De collectie is vanaf nu exclusief verkrijgbaar bij JBC, zowel in de winkels als online.

Een iconische samenwerking in een feestjaar

JBC werkt al sinds 1992 samen met Studio 100 en bracht sindsdien K3-collecties uit voor kinderen. In 2025 viert de Belgische familieketen haar 50ste verjaardag – een symbolisch moment om ook de volwassen K3-fans te vieren met een unieke damescollectie. Eén van de vele initiatieven waarmee JBC zijn jubileumjaar stijlvol viert.

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K3 OG11589
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Contact JBC

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\n Amber Geuens\n External Communications Officer, JBC\n \n
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Contact MMBSY

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\n Rani De Volder\n PR Manager, MMBSY\n \n
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