{
    "title": "JBC X SOUDAL QUICK-STEP X AG INSURANCE-SOUDAL\u00a0: des icones belges se rencontrent",
    "modified_at": "2025-03-17 12:30:52",
    "published_at": "2025-03-17 12:22:00",
    "url": "https://jbc-press-mmbsy.prezly.com/jbc-x-soudal-quick-step-x-ag-insurance-soudal--des-icones-belges-se-rencontrent",
    "short_url": "http://prez.ly/YRgd",
    "culture": "fr_BE",
    "language": "FR",
    "subtitle": "Une collection casual wear styl\u00e9e pour les passionn\u00e9s de cyclisme: disponible \u00e0 partir d'aujourd'hui",
    "slug": "jbc-x-soudal-quick-step-x-ag-insurance-soudal--des-icones-belges-se-rencontrent",
    "body": "<p><strong>L&#039;entreprise familiale belge JBC et les &eacute;quipes cycliste Soudal Quick-Step et AG Insurance - Soudal unissent leurs forces pour lancer ensemble une collection exclusive de casual wear.</strong> <strong>Cette collection, que les coureurs de </strong><em><strong>The Wolfpack </strong></em><strong>- le surnom de l&#039;&eacute;quipe cycliste - portent &eacute;galement en dehors des comp&eacute;titions, permet aux fans et aux amateurs de</strong> <strong>mode de rejoindre la meute.</strong></p><hr /><div\n    id='gallery-633af3c1-3073-4859-8140-805946c60a82'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='M'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,W3siaWQiOiIyOWNjZDY4MC1lMTI3LTRhYmEtOTc4My0wYmM4ODk4NzA0NzkiLCJzcmMiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC8yOWNjZDY4MC1lMTI3LTRhYmEtOTc4My0wYmM4ODk4NzA0NzlcLy1cL2Nyb3BcLzUzNzF4NTQ2NFwvMCwwXC8tXC9wcmV2aWV3XC8tXC9wcmV2aWV3XC8xMTA4eDExMDhcLy1cL2Zvcm1hdFwvYXV0b1wvIiwiYXNwZWN0X3JhdGlvIjowLjk4Mjk3OTUwMjE5NjE5MzIsImNhcHRpb24iOm51bGwsImF0dHJpYnV0ZXMiOnsiaWQiOiJnYWxsZXJ5LWltYWdlLTI5Y2NkNjgwLWUxMjctNGFiYS05NzgzLTBiYzg4OTg3MDQ3OSIsImRhdGEtaWQiOiIyOWNjZDY4MC1lMTI3LTRhYmEtOTc4My0wYmM4ODk4NzA0NzkiLCJkYXRhLW1mcC1zcmMiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC8yOWNjZDY4MC1lMTI3LTRhYmEtOTc4My0wYmM4ODk4NzA0NzlcLy1cL2Nyb3BcLzUzNzF4NTQ2NFwvMCwwXC8tXC9wcmV2aWV3XC8tXC9wcmV2aWV3XC8xMjAweDEyMDBcLy1cL2Zvcm1hdFwvYXV0b1wvIiwiZGF0YS1kZXNjcmlwdGlvbiI6bnVsbCwiZGF0YS1vcmlnaW5hbCI6Imh0dHBzOlwvXC9jZG4udWMuYXNzZXRzLnByZXpseS5jb21cLzI5Y2NkNjgwLWUxMjctNGFiYS05NzgzLTBiYzg4OTg3MDQ3OVwvLVwvY3JvcFwvNTM3MXg1NDY0XC8wLDBcLy1cL3ByZXZpZXdcLy1cL2lubGluZVwvbm9cL0pCQ2NhbHAtMDczOC5qcGcifX0seyJpZCI6IjQ5MDEyMGRiLTUyZjUtNDJmMi04ODdhLWU1ZjA3MGI3ZmM1ZiIsInNyYyI6Imh0dHBzOlwvXC9jZG4udWMuYXNzZXRzLnByZXpseS5jb21cLzQ5MDEyMGRiLTUyZjUtNDJmMi04ODdhLWU1ZjA3MGI3ZmM1ZlwvLVwvcHJldmlld1wvMTEwOHgxMTA4XC8tXC9mb3JtYXRcL2F1dG9cLyIsImFzcGVjdF9yYXRpbyI6MC42NjY5OTIxODc1LCJjYXB0aW9uIjpudWxsLCJhdHRyaWJ1dGVzIjp7ImlkIjoiZ2FsbGVyeS1pbWFnZS00OTAxMjBkYi01MmY1LTQyZjItODg3YS1lNWYwNzBiN2ZjNWYiLCJkYXRhLWlkIjoiNDkwMTIwZGItNTJmNS00MmYyLTg4N2EtZTVmMDcwYjdmYzVmIiwiZGF0YS1tZnAtc3JjIjoiaHR0cHM6XC9cL2Nkbi51Yy5hc3NldHMucHJlemx5LmNvbVwvNDkwMTIwZGItNTJmNS00MmYyLTg4N2EtZTVmMDcwYjdmYzVmXC8tXC9wcmV2aWV3XC8xMjAweDEyMDBcLy1cL2Zvcm1hdFwvYXV0b1wvIiwiZGF0YS1kZXNjcmlwdGlvbiI6bnVsbCwiZGF0YS1vcmlnaW5hbCI6Imh0dHBzOlwvXC9jZG4udWMuYXNzZXRzLnByZXpseS5jb21cLzQ5MDEyMGRiLTUyZjUtNDJmMi04ODdhLWU1ZjA3MGI3ZmM1ZlwvLVwvaW5saW5lXC9ub1wvSkJDY2FscC0wOTE4LmpwZyJ9fV0='\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><h4 id=\"the-wolfpack-une-source-dinspiration\" >The Wolfpack, une source d&#039;inspiration</h4><p>La passion du cyclisme est profond&eacute;ment ancr&eacute;e chez JBC&nbsp;: son fondateur, Jean-Baptiste Claes, &eacute;tait lui-m&ecirc;me coureur professionnel. En cette ann&eacute;e anniversaire, l&rsquo;entreprise familiale belge c&eacute;l&egrave;bre cet h&eacute;ritage sportif avec une collaboration en parfaite ad&eacute;quation avec sa vision du talent local et du community building.</p><p><em>&laquo; Nous sommes fiers de nos racines belges et souhaitons continuer &agrave; renforcer notre ancrage dans la communaut&eacute; locale. Le cyclisme fait partie de notre ADN, et soutenir des talents locaux a toujours &eacute;t&eacute; une priorit&eacute;. Cette collaboration avec l&#039;une des &eacute;quipes cyclistes les plus performantes du moment s&rsquo;est donc impos&eacute;e comme une &eacute;vidence. Avec cette collection, nous rendons &eacute;galement hommage au pass&eacute; sportif de mon p&egrave;re, Jean-Baptiste, qui a lanc&eacute; l&#039;histoire de JBC il y a 50 ans</em> &raquo;, explique Bart Claes, CEO de JBC.</p><h4 id=\"du-peloton-au-casual\" >Du peloton au casual</h4><p>La collection se compose de pi&egrave;ces casual et styl&eacute;es arborant l&rsquo;iconique logo Wolfpack. <a href=\"https://www.jbc.be/fr-be/marques/the-wolfpack/?utm_campaign=wolfpack-ss25&amp;utm_medium=referral&amp;utm_source=persbericht\" target=\"_blank\" rel=\"noreferrer noopener\">Trois mod&egrave;les exclusifs sont disponibles chez JBC&nbsp;: un T-shirt, un polo et un sweat.</a></p><p>Une collection sp&eacute;ciale sponsor, comprenant un T-shirt et un hoodie, est &eacute;galement disponible sur la <a href=\"https://www.thewolfpack.shop/nl\">boutique en ligne de Wolfpack</a>, en ligne chez JBC ainsi que dans certains magasins JBC.</p><div\n    id='gallery-07f65fde-3909-4bde-a1d6-c1800ea02424'\n  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class=\"release-content-contact__name\">Rani De Volder</strong>\n        <em class=\"release-content-contact__description\">PR Manager, MMBSY</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:rani@mmbsy.com\"  class=\"release-content-contact__details-list-item-link\" title=\"rani@mmbsy.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>rani@mmbsy.com</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+32 479 05 40 29\"  class=\"release-content-contact__details-list-item-link\" title=\"+32 479 05 40 29\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>+32 479 05 40 29</a></li></ul>\n    </div>\n</div>",
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