{
    "title": "Steffi Mercie's 'Sweet Spring' collectie bij JBC: nu ook voor dames",
    "modified_at": "2025-04-15 13:15:37",
    "published_at": "2025-04-15 12:01:00",
    "url": "https://jbc-press-mmbsy.prezly.com/steffi-mercies-sweet-spring-collectie-bij-jbc-nu-ook-voor-dames",
    "short_url": "http://prez.ly/bUid",
    "culture": "nl_BE",
    "language": "NL",
    "slug": "steffi-mercies-sweet-spring-collectie-bij-jbc-nu-ook-voor-dames",
    "body": "<p><strong>Samen met JBC brengt de populaire TikTokster Steffi Mercie &lsquo;Steffi&rsquo;s Sweet Spring&rsquo; uit: een sprankelende lentecollectie die haar herkenbare stijl &ndash; vrouwelijk, fun en helemaal on trend &ndash; naar een hoger niveau tilt. Voor het eerst is de collectie er ook voor dames, zodat fans van alle leeftijden kunnen stralen in haar favoriete pastelkleuren, speelse details en zoete vibes.</strong></p><div\n    id='gallery-66d46625-0e86-4c7f-90e9-a1b4ce3c3a4d'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='M'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><hr /><p>Bij JBC draait het om duurzame samenwerkingen &ndash; en dat maakt het partnership met Steffi Mercie extra bijzonder. Al sinds 2020 werkt het JBC designteam nauw samen met de geliefde TikTokster. Wat begon als een collectie voor jonge meisjes, groeit nu &ndash; net als Steffi zelf &ndash; door naar een volwassen stijlstatement. <em>Steffi&rsquo;s Sweet Spring</em> is haar allereerste damescollectie: een antwoord op de vraag van haar trouwe volgers, en een logische volgende stap in een samenwerking die mee evolueert met haar leven en stijl. De collectie ademt Steffi&rsquo;s romantische signatuur, maar brengt tegelijk een frisse, moderne twist waar haar community dol op is.</p><blockquote><em>&quot;Ik ben ontzettend blij dat mijn collectie nu voor iedereen toegankelijk is - van kids tot volwassen dames.&nbsp;Dit is echt een droom die uitkomt!&quot;</em><br>\u200b<strong>Steffi Mercie</strong></blockquote><h4 id=\"het-hart-van-deze-collectie\" >Het hart van deze collectie</h4><p>Net als bij de vorige samenwerkingen, begon het creatieve proces met een persoonlijk moodboard, waarop Steffi haar visie en inspiratie tot leven bracht. Strikjes, bloemenborduurwerk en dromerige accenten vormen subtiele rode draden doorheen de ontwerpen.</p><p>De collectie is nu beschikbaar voor iedereen: van meisjes (9-16 jaar) tot volwassenen (XS-L). Met deze langverwachte dameslijn zet Steffi een volgende stap in haar ontwerpverhaal, vernieuwend maar trouw aan de zachte kleuren en lieve details die zo typerend voor haar stijl zijn.</p><div\n    id='gallery-02f1f422-01da-4e5c-bce5-22304727fa07'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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Samen met JBC &ndash; dat als Belgisch familiebedrijf mode wil maken voor iedereen, ongeacht je figuur of stijl &ndash; vertaalt ze die visie nu naar een collectie die barst van zelfvertrouwen. Elk stuk nodigt uit om te dragen wat j&oacute;&uacute; goed doet voelen, of dat nu een flatterend silhouet is of een losse, comfy fit. Steffi&rsquo;s Sweet Spring werd met oog voor detail ontworpen, zodat je je op elk moment mooi en helemaal jezelf voelt.</p><div\n    id='gallery-0c4d7e9a-41db-493b-997b-a85d3b4be713'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='M'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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   data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><hr /><p>De collectie is vanaf vanavond (15/04) verkrijgbaar online en in de winkel vanaf morgen (16/04).</p><p>Prijzen vari&euml;ren tussen 6,95 euro en 59,95 euro.</p><p><a href=\"https://jbc-press.prezly.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Meer JBC beeldmateriaal is hier terug te vinden.</a></p><div class=\"release-content-contact\" id=\"contact-b88c5fb3-b961-443b-850d-c4a10ef6f2dc\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Rani De Volder</strong>\n        <em class=\"release-content-contact__description\">PR Manager, MMBSY</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:rani@mmbsy.com\"  class=\"release-content-contact__details-list-item-link\" title=\"rani@mmbsy.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>rani@mmbsy.com</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+32 479 05 40 29\"  class=\"release-content-contact__details-list-item-link\" title=\"+32 479 05 40 29\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>+32 479 05 40 29</a></li></ul>\n    </div>\n</div>",
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